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'New CRM delivery through cloud computing rising'
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'Cloud computing' is on the rise and could offer new ways of delivering customer relations management (CRM), new research reveals. The innovation, which allows IT-related services to be delivered directly to users over the internet, frees firms from the need to buy and update their own systems, according to a study by Gartner. It suggests cloud computing will enable companies to store CRM data on their provider's servers, saving money on IT infrastructure. Daryl Plummer, managing vice president of Gartner, said: "During the past 15 years, a continuing trend toward IT industrialisation has grown in popularity as IT services delivered via hardware, software and people are becoming repeatable and usable by a wide range of customers and service providers." Gartner is an information technology research and advisory company which provides firms with insight into new and current technologies. It works with clients to analyse, interpret and research the business of IT and the context of its role. Azzurri is transforming the way organisations buy and use communications and information technology.  |
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