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Continued broadband boosts 'driving business innovation'
 
Improved communications networks are providing a springboard for business success that will only continue thanks to broadband speed boosts, it has been suggested.

According to a spokesperson for the Internet Services Providers' Association (ISPA UK), the spread of broadband has revolutionised business telecoms through the use of remote working and VoIP services.

However, the continued cranking up of broadband speeds are likely to push further business innovation forward.

"There are developments going on all the time to improve connectivity, and that has a consequence of driving technological innovation on the content and applications side," he said.

Among the potential improvements on the horizon thanks to fast broadband services are higher resolution video calls and more reliable multi-location conferencing.

However, it is not only businesses who are benefiting from better broadband provision - some 20 million households are now connected to the high-speed lines according to uSwitch, all of which present a potential web marketing opportunity for firms.


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