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Mobile-broadband campaign 'to take time'
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Wide-scale deployment of embedded broadband in mobile communications devices will take some time, it has been claimed. The GSM Association (GSMA) is leading a campaign to encourage mobile broadband in equipment such as laptops, including a $1 billion (£565 million) global marketing initiative and the introduction of a service mark to identify mobile broadband-ready machines. Commenting on this development, research firm Ovum said real results from the campaign will not be immediately apparent, with it necessary for the manufacturers to support the service mark in order for it to be effective. Steven Hartley, senior analyst at the firm explained: "The GSMA has launched what is essentially an awareness campaign to help drive take-up and use of mobile broadband on laptops and other non-handset type devices. Yet mobile broadband uptake is already growing rapidly without it." Last month, Andrew Lim, mobile phones editor at CNET, said the Blackberry is a better tool for business communications, as rival mobile communication devices such as the iPhone have features more geared towards the leisure market. Azzurri is helping organisations to keep their people connected and working on the move.  |
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