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'Bridging the gap' for network solutions
 
Network vendors are often failing to provide for small and medium sized businesses (SMBs), according to an industry analyst.

Ian Holt, UK and Ireland manager at LANCOM, has stated today that this is because many suppliers are either targeting big businesses with tailored solutions or flooding markets with basic low-tech solutions for smaller businesses.

"Both models are equally valid, but unfortunately it means that the mid-market is under-served," he adds.

He reports on a growing number of SMBs that are seeing growth stunted by outdated technology and becoming frustrated waiting for reasonable prices for new services.

"Resellers need to keep in mind that customers aren't buying technology, but answers to problems," he argues.

The solution to the problem is being addressed however - he remarks on the arrival of mid-market vendors that offer high-end solutions at low-cost levels.

His comments follow a recent announcement by Access Markets International that SMBs spending on IT increased eight per cent year-on-year in 2007.

Azzurri offers voice, data and mobile solutions that are tailored to suit the capabilities and requirements of individual companies.

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Data & network solutions.

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