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Contact centres should 'use emerging technology'
 
Taking advantage of emerging technology is vital for a contact centre, it has been claimed.

Ebrahim Dinat, sales and marketing director at Ocular Technologies, writing for computingsa.co.za, states a contact centre can be "transformed into a profit centre" through the implementation of multi-channels and cutting-edge systems.

He adds an "integrated environment" is also a must for companies, allowing faxes, emails, web chat and voice communications to be linked together through a single system.

The author claims this is a major advantage to firms, with those using unified communications services potentially able to increase profits due to high consumer satisfaction.

Mr Dinat goes on to say a contact centre must find the correct balance between low costs and service, in order to avoid poor levels of customer care.

Earlier this month, Gartner claimed at its American Symposium/ITxpo event, unified communications is one of the top ten technologies to watch in the coming year.

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